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Directorate of Online Education
ASSIGNMENT
SESSION JUL/AUG 2021
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER II
COURSE CODE & NAME DBB1205 – RETAIL MANAGEMENT
CREDITS 2
NUMBER OF ASSIGNMENTS & 02
MARKS 30 Marks each
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 – 450 words. Each question is followed by evaluation scheme.
Q.No Assignment Set – 1 Marks Total Marks
Questions
1. Explain how the convenience stores are different from departmental stores? 6+4 10
Elaborate with examples of both retail formats.
2. Discuss retail consumer behaviour. Briefly explain stages of consumer 2+8 10
decision making process.
3. Do you think that the selection of retail store site can be systematic based on 2+8 10
certain parameters and steps to be followed? Justify the context with
description.
Q.No Assignment Set – 2 Marks Total Marks
Questions
4. Define retail pricing. What are the factors influencing retail prices? Elaborate 2+4+4 10
various pricing strategies available with the retailers.
5. Describe in detail the stages involved in merchandise planning? 10 10
6. Explain the need for visual merchandising. Describe in detail the tools used 2+8 10
for presentation of merchandise in store.
Dear students get fully solved assignments
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