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Xaviers Institute of Business Management Studies
COURSE :MBA
Business Strategy
MARKS: 100
Note:
1. Question No.1 carries 20 Marks and is compulsory.
2. Attempt any five questions from question from the rest. Each of these carry 16 marks.
Q.1 Write short notes on any FOUR of the following:-
1.Core Competencies and Distinctive Competencies
Answer: Core competence involves communication, involvement, and a deep commitment to working across organizational boundaries. It involves people at all levels and all functions. Unlike physical assets, core competence does not reduce with use. In fact, it grows when applied and shared.
Identifying a Core competence
2.Real value of SWOT analysis
Answer: A SWOT analysis provides a straightforward analytical framework that allows you to evaluate a business from all angles. A SWOT report looks at a company’s internal strengths and weaknesses as well as external opportunities and threats.
A company’s strengths and weaknesses could relate to its cash flow, location, trademarks, company culture, or distribution networks. Its
3.Market Development Strategies
Answer: Market Development Strategy is a growth strategy put in place by companies or organizations to introduce their product or solution to target audiences they have not yet reached or are not yet currently serving.
As an example, let’s say your software company has a new product offering available. In order to come up with a market development strategy, you need to research who the new product would work best for, and the best way to target them — that, in a nutshell, will be your market development strategy.
4.Vision and Mission
5.Benefits of Strategic Approach
Answer: There are some benefits of a strategic approach to managing. These are as follows:-
Providing better guidance: Managing a strategic approach provides better guidance to the entire organization on the crucial point of “what it is we are trying to do”.
Alertness to the new opportunities
6. Vertical Integration
Q.2 Describe Porter’s five forces model.
Answer : Porter’s Five Forces is a simple but powerful tool that you can use to identify the main sources of competition in your industry or sector.
When you understand the forces affecting your industry, you’ll be able to adjust your strategy, boost your profitability, and stay ahead of the competition. For example, you could take fair advantage of a strong position or improve a weak one, and avoid taking wrong steps in the future.
Q.3 What is a differentiation strategy? In which circumstances do you think company should adopt such strategies? Explain with relevant examples.
Answer :
Q.4 (a)What is benchmarking? To what extent is relevant to industry in decline phase?
(b)”Vertical Integration is an outdated strategic approach” Comment.
Answer :
Q.5 What are various ways to achieve cost advantage and gain cost leadership position?
Answer : Cost leadership allows a competitive edge by manipulating production costs. It does this in two important ways:
- Charging lower prices to increase market share. This is done by casting the company as a low-cost alternative, which increases both sales and the company’s profile
- Reducing costs to increase profits. With fewer expenses on the books, organizations can move money into other
Q.6 Between the GE Multifactor Matrix & the BCG Matrix, which one do you think is superior tool and why?
Answer : BCG matrix is a matrix used by large corporations to decide the ratio in which resources are allocated among various business segments. Similar to this, GE matrix also helps firms decide their strategy with respect to different product lines, i.e. the product they should add in the range of products offered by them and in which
Q.7 What strategic options a firm in a corrugated box manufacturing industry could pursue to be successful. (Hint: A corrugated box manufacturing is typically a highly fragmented industry)
Answer : Corrugated cardboard packaging is becoming more and more popular in terms of an avenue in which to ship all kinds of produce. Recently, produce companies have realized the ability of corrugated cardboard to help preserve the freshness, aroma, appearance, and taste of fruit and vegetables for longer than plastic. In addition to preserving the product during shipment, corrugated packaging also leads to an increase in shelf life.
One way this is accomplished is by keeping outside moisture from getting inside the packaging, allowing produce to withstand long shipping
Q.8 Would you agree with the following statement?
“Tata Nano is the best value for money proposition today in the entry level segment of the light passenger vehicles”.
In case you agree or otherwise, please state the reasons.
Q.9 Globalization is the single most important factor, which has affected Cement Industry during the past 3 to 5 years. Do you agree with this statement? Why?
Answer :
Q.10 Describe Ansoff’s product market expansion matrix and describe various strategic approaches emanating there from.
Answer : What is the Ansoff Model?
Also referred to as the Ansoff matrix, due to its grid format, the Ansoff Model helps marketers identify opportunities to grow revenue for a business through developing new products and services or “tapping into” new markets. So it’s sometimes known as the ‘Product-Market Matrix’ instead of the ‘Ansoff Matrix’.
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