BBA403 -International marketing

 

 

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Bachelor of Business Administration – Semester 4

BBA 403 “ International marketing ”

(4 credits)

(Book ID: B )

ASSIGNMENT

Marks 60

 

 

Note: Each Question carries 10 marks. Answer all the questions.

 

1. Define international marketing and furnish its features. (10 marks)

Answer :

 

2. David Ricardo’s theory of comparative advantage is an improvement over Adam Smith’s theory of absolute advantage. Discuss (10 marks)

Answer :

 

3. Briefly explain culture and its elements. (5+5=10 marks)

Answer :

 

4. List out the secondary sources of information while pursuing market research.(10 marks)

Answer :

 

5. What is meant by product diversification? Explain with examples. (10 marks)

Answer :

 

6. What is e-marketing? How does it relate to e-business? (5+5=10 marks)

Answer :

 

 

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