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Marketing Management

December 2021 Examination

Q1. Tesla  Model  3  is  planning  to  launch  in  December  2021  in  India.  As  a  Marketing consultant explain the steps that you will suggest for the New Product Launch? (10 Marks)

 

Answer 1.

Introduction 

The Tesla Model 3 allegedly appeared along Pune’s roads ahead of its official introduction in India, according to reports. An entry-level Tesla model in blue has been observed on the street in Pune, reports claim. Model 3’s dual-motor all-wheel drive system, high acceleration, long range, and fast charging are designed for

Q2. Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavored milk products, ‘SMOODH’. With disruption inborn  in the brand’s philosophy, SMOODH becomes the only flavored milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for the new launch.   (10 Marks)

Answer 2.

Introduction 

Parle G biscuits can be eaten for teatime or anytime. Nutritional value and delicious taste combine to make the biscuits. Every manufacturing facility maintains high hygiene standards and purchases raw materials with care. Individuals consider the biscuits to be excellent because of their worldwide success. Business has introduced a premium variant of Parle G glucose biscuits. It’s a chocolate and cashew flavor premium quality cookie that was introduced in 2002.

3. Read the case & answer the questions based on the case:

Kia Motors announced that  it  has opened  its first digital showroom in India,  moving towards providing digitized services to its customers.

The showroom is located in Prabhadevi which is one of the busiest hubs of Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall.

The   showroom  is   designed   to   display   Kia’s   current   product   portfolio   with  3D configuration. The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars and witness their intricate details. All the showcased vehicles will be equipped with digital spec boards to share all the relevant information about the product. The content displayed in the showroom is controlled directly by Kia India, providing greater transparency, a sense of security and reliability to the customers.

a. ‘The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars.’ Based on this statement explain which type of targeting strategies is initiated by Kia Motors. Justify your reason.    (5 Marks)

Answer 3A.

Introduction 

A colloquialization used by Kia Motors Company is “The strength to surprise.” People in standard found it attractive because it became a concise, targeted, and purposeful explanation that unquestionably drives all of the company’s initiatives. In this report, we show you the pinpoint of the association, highlighting its commitment to making fine surprises for its

b. In your opinion, which segmentation strategy is adopted by Kia Motors?        (5 Marks)

Answer 3B.

Introduction

Despite the fact that so many European associations have pulled out of the engraving of India, it has always been perceived as a complicated role. However, some companies, such as Maruti and Toyota, have found a way to overcome this challenge and retain their market share in the Indian

 

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