MBA/DMM-206 Service Marketing – JNU solved assignments

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JAIPUR NATIONAL UNIVERSITY, JAIPUR

School of Distance Education & Learning

Internal Assignment No. 1

Master of Business Administration / DM

Paper Code:               MBA/DMM-206

Paper Title:                Service Marketing

Last date of submission:                                                                                     Max. Marks: 15

Note : Question No. 1 is of short answer type and is compulsory for all the students.

           It carries 5 Marks. (Word limits 50-100)

Q. 1.    Answer all the questions:

  • “Value is low price”. Elucidate the statement.
  • What do you mean by zone of tolerance?
  • Note down the challenges faced by service provider while opting electronic channels for distribution.
  • Write a short note on service quality dimensions.
  • Enlist any four challenges faced by service organization while going international.

Note: Answer any two questions. Each question carries 5 marks (Word limits 500)

Q. 2.    Discuss the promotional mix for insurance sector with justification.

Q. 3.    Define services? What are the basic characteristics that distinguish services v/s goods?

Q. 4.    Explain the four common types of constraints facing service business and give an example of each.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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JAIPUR NATIONAL UNIVERSITY, JAIPUR

School of Distance Education & Learning

Internal Assignment No. 2

Master of Business Administration / DM

Paper Code:               MBA/DMM-206

Paper Title:                Services Marketing

Last date of submission:                                                                                     Max. Marks: 15

Note : Question No. 1 is of short answer type and is compulsory for all the students.

           It carries 5 Marks. (Word limits 50-100)

Q. 1.    Answer all the questions:

  • Define services.
  • What do you mean by Lasting service intensifier?
  • Write the meaning of derived service and customer service.
  • What is meant by emotional labor?
  • Enlist any four challenges faced by service organization as compare to goods producer.

Note: Answer any two questions. Each question carries 5 marks (Word limits 500)

Q. 2.    Discuss the GAPs model of service quality.

Q. 3.    Explain the logic behind these two quotes:

  1. A complaint is a gift
  2. The customer who complains is your friend

Q. 4.    “Market segmentation is important for target markets and target markets are important for product positioning.” Elaborate the statement with examples.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

Call us at : 08263069601

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