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JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
Master of Business Administration / DM
Paper Code: MBA/DMM– 205
Paper Title: Retail Management
Q 1. Answer all the questions:
(i) What are the features of retailing?
Answer: Features of retailing:
- Small quantities: Retailers buy and sell goods in small quantity.
- Sell to ultimate consumers: Retailers sell goods to ultimate final consumers.
- Varieties of goods: A
(ii) What are the factors that influence retail shopper?
Answer: Retailer also needs to understand the competitors and how the customers perceive them. This would help the firm
(iii) What do you understand by merchandise mix?
Answer: Merchandise mix is the total set of all products offered for sale by a retailer, including all product lines sold to all consumer groups.
(iv) What is supply chain management?
Answer: Supply chain management: Supply chain management is the management of the flow of goods and services and includes all processes that transform raw materials into final products. It involves the active streamlining of a
(v) Define ‘Sales Promotion’. Give suitable examples.
Answer: Sales promotion: Sales promotion is one of the core elements of the promotion mix. To build long-lasting relationships with users, you need to find out the types of sales that work with your target audience. At the
Q. 2. Discuss the functions of HRM in retail organizations.
Answer: In any retail organization, the people who deal with the customers at a one to one level are considered the face of the organization. Thus, people who work at the store level are important. Hiring the persons with right attitude
Q. 4. What is retail chain? Explain the advantages of operating a chain of retail outlets.
Answer: Retal chain: A chain store or retail chain is a retail outlet in which several locations share a brand, central management, and standardized business practices. They have come to dominate the retail and dining markets, and many service categories
Dear students, get latest JNU MBA Solved assignments by professionals.
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JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 2
Master of Business Administration / DM
Paper Code: MBA/DMM– 205
Paper Title: Retail Management
Q. 1. Answer all the questions:
(i) What are the functions performed by a retailer?
Answer: Functions performed by retailers:
- Buying and Assembling: A retailer deals in different variety of goods which he purchases from different wholesalers for selling to the consumers.He tries to locate best and economical source of the supply of goods.
(ii) Differentiate between hyper market and super market.
Answer: Difference: Supermarket is a large store, but a Hypermarket is much bigger than a Supermarket. Hypermarkets store a higher number of FMCG products than a Supermarket. A Supermarket has a warm, pleasant look that attracts customers, whereas a Hypermarket usually looks like a warehouse. Also, the Supermarket decoration is more
(iii) What are ‘Stock Keeping Units? Give examples.
Answer: A stock-keeping unit (SKU) is a scannable bar code, most often seen printed on product labels in a retail store. The label allows vendors to automatically track the movement of inventory. The SKU is composed of an alphanumeric combination of eight-or-so characters. The characters are a code that track the price, product details, and
(iv) What do you understand by sore ambience?
Answer: Sore ambience: Store Ambience is a major part of the store design and it is defined as the dominant sensory effect created by the store’s design, physical characteristics and merchandising activities. The components of the store that collectively produce the store atmosphere are the store exterior, general store interior i.e
(v) What is the importance of Customer Relationship Management?
Answer: Importance of CRM:
- A CRM system consists of a historical view and analysis of all the acquired or to be acquired customers. This helps in reduced searching and correlating customers and to foresee customer needs effectively and
Q. 2. Define store layout. Discuss in detail various types of layouts with suitable diagrams.
Answer: Store layout: A retail store layout (whether physical or digital) is the strategic use of space to influence the customer experience. How customers interact with your merchandise affects their purchase behavior. This retail principle is one of the many from Paco Underhill, author of Why We Buy: The Science of Shopping, keynote
Q. 4. What do you understand by retail communication mix? Discuss various methods of it along with suitable examples.
Answer: Communication is an integral part of the retailer’s marketing strategy. Primarily, communication is used to inform the customers about the retailer, the merchandise and the services. It also serves as a tool for building the store image. Retail communication has moved on from the time when the retailer alone communicated with the consumers. Today, consumers can communicate or reach the organizations. Examples of this
Dear students, get latest JNU MBA Solved assignments by professionals.
Mail us at: help.mbaassignments@gmail.com
Call us at: 08263069601