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Business Communication
September 2021 Examination
1. Give examples of the following types of Biases in a sentence: Gender bias, Racial bias, Age bias, Disability bias. How can they be avoided? (10 Marks)
Ans 1.
Introduction
Bias is defined as a person who likes one idea or another person over all others and does not even bother to consider their own opinions. It all comes down to not giving everyone a fair shot at success. A prejudiced individual is someone who refuses to accept anything or anybody else’s point of view other than their own. Tiny ideas can significantly impact a considerable number of individuals and can even influence their political views. In some cases, it may affect people’s
2. Sharman Ahuja, CEO of Innotek Systems, has to communicate to his team that their casual leaves are going to be canceled and all leaves will be considered as LWP (Leave without pay). Amidst the pandemic and the challenging economic climate, the HR has had to take this tough decision. Sharman will be the bearer of this news and write an email to all Innotek employees. The direct and indirect approaches can be used to convey written negative messages effectively. Describe how Sharman will decide whether to use the direct or the indirect approach in this situation. (10 Marks)
Ans 2.
Introduction
Our workplace experiences its fair share of ups and downs, just like life. Sometimes our strategy fails, and we suffer a significant setback from which we will take a long time to recover. Whenever something occurs in the workplace, the higher-ups are responsible for informing the rest of the workers as soon as possible. A negative message is one that the general public does not want to hear, acknowledge or debate with anyone. When you have unpleasant news to
3. a. As the Chief Marketing Officer of IntelliSense, you must communicate to your team that the annual sales review meeting will be conducted virtually this year. Explain each step in this communication process through the 8-step business communication model. (5 Marks)
Ans 3a.
Introduction
Communicating with one another is a two-way street in which people share their expertise and information. When two people speak, they bring themselves closer together and contribute to their own personal and social progress in the process. As a result, communication is critical in the field of business administration. It is essential to communicate effectively to reach your
b. Today’s digital, social and mobile world has impacted business communication. The social communication model explains how. What is the social communication model? Give examples of any two social media. (5 Marks)
Ans 3b.
Introduction
In the realm of information and communication technologies, a communication model is used to communicate. The Social Communication Model can be defined as conversational, interactive, and open to individuals if they desire to participate in the conversation or interaction. One of the most distinguishing characteristics of this paradigm is that audience members are no longer
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