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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Retail Banking
Assignment Marks: 30
Instructions:
- All Questions carry equal marks.
- All Questions are compulsory
- All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
- All answers to be written individually. Discussion and group work is not advisable.
- Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
- Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.
- Students should follow the following parameter for answering the assignment questions.
| For Theoretical Answer | For Numerical Answer | |||
| Assessment Parameter | Weightage | Assessment Parameter | Weightage | |
| Introduction | 20% | Understanding and usage of the formula | 20% | |
| Concepts and Application related to the question | 60% | Procedure / Steps | 50% | |
| Conclusion | 20% | Correct Answer & Interpretation | 30% |
June 2021 Examination
- Retail Banking has always been and will continue to be characterized as a mass segment that has a large customer base involving high-volume and low-value accounts. What are Banks doing to attract customers in this segment and managing to provide good customer experience to its customers despite the size / volume? (10 Marks)
Answer 1.
Introduction
Retail banking is a significant form of commercial banks but mainly aimed at consumers instead of business customers. It is the method used by banks for selling products to customers. The products are customer such as car loans, housing loans, financial support for consumer durability, etc. Consequently, retail banking has a loyal customer base and, therefore, many small transactions. In a fiercely competitive world, it can, therefore, be cost-effective. Retail banking does most rural and semi-urban branches. Retail banking involves minimal demand-driven marketing efforts. The diverse
2. Retail Banking is a mass segment that has a large customer base involving high-volume and low-value transactions. Describe the role and application of Technology that Banks are using to manage business volume, operational complexities, risk, and customer service. (10 Marks)
Answer 2.
Introduction
Technology transforms the way individuals interact, discover, and imagine. It encourages civilization and defines how personalities interact with each other daily. Technology plays a vital role in society today. The technology used in retail banking, transforming banking services activities, is digital account opening,
3. “Bank Conventional Limited” is a well-established traditional Retail Bank operating in India and is almost a 75-year-old Bank. It relied very heavily on its strength of physical distribution of about 1000 branches across in the country. Over the last 10 years this Bank did not invest much on Technology. On the other hand, a new generation bank called “Bank Modern Limited” has always been tech savvy with substantial investment every year on new technology etc., This Bank was started in 2010 and currently has a branch network of 100 Branches only.
a. Analyze the various challenges that ‘Bank Conventional Limited’ will be facing today across multiple operational and business parameters (5 Marks)
Answer 3a.
Introduction
Traditional banks are financial entities that administer the money their customers deposit under custody, while the bank uses that money to lend it to consumers and enterprises charging their interest. The central bank issues the money and makes a profit. This is generally the commercial activity that has often been
b. Analyze the various benefits that ‘Bank Modern Limited’ enjoys today across multiple operational and business parameters (5 Marks)
Answer 3b.
Introduction
The various benefits that ‘Bank Modern Limited’ enjoys today across multiple operational and business parameters are the following:
Banking is faster and more efficient than before. Processes and procedures have become much quicker and easier to maintain and retrieve. The central banking system is also improved by computerized banking.
Concept and Application
Efficiency increase
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