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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Digital Marketing
Assignment Marks: 30
Instructions:
- All Questions carry equal marks.
- All Questions are compulsory
- All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
- All answers to be written individually. Discussion and group work is not advisable.
- Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
- Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.
- Students should follow the following parameter for answering the assignment questions.
| For Theoretical Answer | For Numerical Answer | |||
| Assessment Parameter | Weightage | Assessment Parameter | Weightage | |
| Introduction | 20% | Understanding and usage of the formula | 20% | |
| Concepts and Application related to the question | 60% | Procedure / Steps | 50% | |
| Conclusion | 20% | Correct Answer & Interpretation | 30% |
June 2021 Examination
- What is world-wide-web? Discuss Web 1.0 to 5.0 with relevant examples (10 Marks)
Answer 1.
Introduction
Our present life revolves around the internet every second. We extract every possible information from various sources on the internet. How do we get to know the reason for its popularity? It is by going back to the origin of the world wide web. We all search for some crucial information every day by adding some links to the Google search engine. With the wide range of eCommerce stores opening up their website on Google, it is crucial to know how these web systems work.
2. You run a local beauty parlor in Mumbai. Write a Google AdWords Search Campaign for the same. (10 Marks)
Answer 2.
Introduction:
Remember those times when local shops used to print flyers for their advertising strategies. It still happens, but it does not work. Why? Because of the advent of digital marketing. Setting up an eCommerce website is not tough these days. Anyone can open these websites and run their business online. It is all because of the transparency in the relationship between a company and its audience.
They put up the exact product and service that their audience needs and searches on the internet. It is one reason why local businesses are going online to grab a chance to expand their audience from different states. However, it is
3.a. Discuss the various stages of the SOSTAC framework (5 Marks) – 400 Word
Answer 3a.
Introduction:
Running a campaign is not easy these days. With the rising competition, we tend to move towards highly advanced marketing strategies among various domains. There should be a systematic approach to follow up with these campaigns to make them successful in the given period. The results will get updated and efficiency while the businesses plan to grab a wide range of audience on their business platforms.
Concepts and Applications:
3.b. With relevant examples support each stage of the SOSTAC framework (5 Marks)
Answer 3b.
Introduction:
What is a framework without a practical application? The framework operates efficiently only when there is a practical example waiting for the execution. In this way, a perfect trend is set for the upcoming businesses to look at the successful techniques. This framework will offer appropriate solutions to reach a higher level of position in the market.
Dear students, get latest Solved NMIMS assignments and case study help by professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601