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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International marketing
Assignment Marks: 30
Instructions:
- All Questions carry equal marks.
- All Questions are compulsory
- All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
- All answers to be written individually. Discussion and group work is not advisable.
- Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
- Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.
- Students should follow the following parameter for answering the assignment questions.
| For Theoretical Answer | For Numerical Answer | |||
| Assessment Parameter | Weightage | Assessment Parameter | Weightage | |
| Introduction | 20% | Understanding and usage of the formula | 20% | |
| Concepts and Application related to the question | 60% | Procedure / Steps | 50% | |
| Conclusion | 20% | Correct Answer & Interpretation | 30% |
June 2021 Examination
Question 1. You are a South Indian Snacks brand extremely popular in India that sells varieties of Dosa, Idli, Vadas and Chutney. You wish to expand your operations in Qatar. What would be the various Societal & Cultural norms your will consider and why? (10 Marks)
Ans 1.
Introduction
These viewpoints offer an establishment for clarifying natural endeavor from a cash-related and institutional point of view. Adding hypothetical help for the effect of consolidating average practices, depicted as unwritten rules of direct of a get-together, could pass on a more luxurious comprehension of this arising zone of evaluation. In this assessment, they wanted to see how legitimate strategy and recognized practices go about as help or substitute for one another to foresee ordinarily critical firms’ plan. In this
Question 2. You are a manufacturer of electric scooters in US. The overall production costs of the scooters are extremely high when you manufacture and sell in the home market. This leaves you with very less profit margin. What would be your strategy to increase your profit margins and why? (10 Marks)
Ans 2.
Introduction
Association when in doubt pay is a metric that should reliably be on owner radar, and thinking about everything: it looks out for key sales concerning the business, like whether the owner is getting money or if they are assessing the things precisely. It is basic to note, in any case, that the all-out pay isn’t just something they should check; it’s a metric that they should reliably improve.
The goal of any business is to improve its net
Question 3a. 3. You are a well-known Turkish brand TURK-NEY (Turkish Honey) that sells Organic Honey throughout the world. Even though there is stiff competition, you see India with a huge potential and plan to expand your retail operations in India.
a. List down 3 global pricing policies. Which of the 3 global pricing policies would you consider and why? Also list down competitors in India in the honey segment (Name any 5). (5 Marks)
Ans 3a.
Introduction
By and large, reviewing decisions can be set up on different parts, including cost, demand, contention, worth, or a mix of components. Falling trade blocks between open business domains, the move of really industrialized countries, and innovative changes have influenced the headway of as a rule business zones and obliged new burdens on the general business environment.
Concept and Analysis
Cost-composed assessing: cost despite and mark-ups
The cost notwithstanding technique, sometimes called net edge studying, is possibly most everything thought about used by publicists to
Question 3b. List down the various marketing and product promotion techniques you will consider and why? (5 Marks)
Ans 3b.
Introduction
Nobody would buy something or partnership that they haven’t considered or take it away if they don’t even have the remote indication of what the affiliation is offering. This clarity is the key to market development through an unlikely
Dear students, get latest Solved NMIMS assignments and case study help by professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601