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INTERNATIONAL MARKETING
April 2021 Examination
Ques 1. As a consultant on International Marketing, can you explain the concept of the Global Consumer to Indian Brands wanting to venture to other countries? Use Hofstede’s 5 dimensions of National Culture to explain the same (10 Marks)
Ans 1.
Introduction
Globalization means the process of cultural integration and worldwide market, which is continuously changing how businesses operate. Apart from the ever-growing influence on the activities of a business, globalization has a continuous impact on the consumers as well. In the present times, the consumers have
Ques 2. ABC Ltd. is planning to come out with a new innovative product in the market to tackle the mayhem caused by Covid 19 and boost immunity but they are unsure whether people will accept the innovation. Can you please guide them about the adoption process of a new innovation using the help of diffusion theory? (10 Marks)
Ans 2.
Introduction
Innovation refers to the process of adoption, assimilation and exploitation on different products, spheres. The process helps in developing new ideas for an increase in sales of products in the market. It plays a vital role in processing
Ques 3a. XYZ Ltd. is planning to enter a new geographical market with their brand of Chawanprash. But they are worried about IPR issues in a foreign land
a. Can you please give them some idea about Licensing and Trade Secrets with respect to their product (5 Marks)
Ans 3a.
Introduction
Licensing and trade secrets are essential for all companies before launching their different products in the market. The trade secret
Ques 3b. Can you share your guidance on IPR and how can they be protected? (5 Marks)
Ans 3b.
Introduction
Intellectual Property is the collective representation of intangible aspects such as patents, trademarks, copyrights, ideas and unique concepts. According to the rules of intellectual property, these non-physical properties
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