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Course : Masters in Business Administration (MBA 4 Sem)
Subject : Marketing Management
Answer the following question.
Q1. List Media habits(of target segment). (10marks)
Answer: Identifying the media consumption patterns of your target audience(s) will be critical for designing the communications strategy and interventions. Media consumption can be vastly different within countries, communities or families. For example, young people are far more likely to use social media and mobile phone or tablet applications (e.g. online streaming services) to play games, receive news and enjoy entertainment. Understanding the media consumption habits of target audiences provides insight on which media channels and organizations to engage and begins the process of untangling what is
Q2. Explain Significance of Branding. (10marks)
Answer: No firm has an unlimited marketing budget, no matter how big it is. Your branding plans depend on your long-term growth in combination with the short-term results. Every business needs to be aware of the importance of branding in marketing.
Branding requires vast sums of money, but once invested your business can yield tremendous benefits. This article is targeted towards individuals, such as business owners and people in management positions, who are
Q3. Explain the terms Product Item and Product Line in the context of Product Mix. Why and how product mix is changed? (10marks)
Answer: Philip Kotler:
“A product mix is the set of all product lines and items that a particular seller offers for the sale to buyers.”
Product mix, also known as product
Q4. Bring out the utility & quality- aspects of packaging. Quote examples as appropriate. (10marks)
Answer: Product packaging is an underappreciated hero in the marketing world. Packaging is supremely functional: it protects the product. It contains the product. It displays the product. It promotes the product. Its design and labeling communicate about the product. And the package itself can even increase the product’s utility, making it better suited to however the customer wants to use it.
If packaging does all these things, why is it
Q5. Define pricing. Describe various factors influencing the pricing decisions. (10marks)
Answer:
Q6. R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian market. As a marketingmanager which steps would you like to take while launching this product? How will you conduct the testmarketing for this product. Make necessary Assumptions and justify your answer. (10marks)
Answer: Launching a new product or service isn’t what is used to be. In the “good old days,” you could hire a PR agency to craft a press release and set up a press tour. Before the big launch date, you would hit the road and meet with reporters from all the important press outlets. Then on launch day, you could sit back and watch the articles roll in. In those days, reporters might even spend a few days fact-checking and talking to customers before
Q7. What are the functions of Marketing Mix .Discuss three Brands that failed due to poor integration of the marketing mix elements. (10marks)
Answer: The factors affecting pricing decisions are varied and multiple. Basically, the prices of products and services are determined by the interplay of five factors, viz., demand and supply conditions, production and associated costs, competition, buyer’s bargaining power and the perceived value. We would like to divide them as Internal Factors and External Factors.
Internal Factors:
- Marketing Objectives and Pricing Objectives:
Q8. Define the term Channels of Distribution. Describe various types of channels used for distributing the consumer product and industrial products. What are the aspects considered while selecting the channels of distribution.
Answer: Industrial channels are shorter than consumer channels because there are a small number of industrial customers, and they are geographically concentrated at a few locations. Industrial products are often complex in nature, and the buying process is long.
Manufacturers and industrial customers interact extensively during the buying process, and even afterwards, as most industrial products need to
Dear students, get assignments and Case studies get solved by professionals
Do send your query at :
or call us at :08263069601