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JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
Master of Business Administration
Paper Code: MBA– 108
Paper Title: Strategic Management
Last date of submission: Max. Marks: 30
Note: Question No. 1 is of short answer type and is compulsory for all the students. It carries 1 Mark each.
Q. 1. Answer all the questions:
- Define the term business policy.
Answer :Business Policy defines the scope or spheres within which decisions can be taken by
- State the primary activities of a value chain.
Answer :The primary activities of Michael Porter’s value chain are inbound logistics, operations, outbound logistics, marketing and sales, and service. The primary activities
- What do you mean by strategic control?
Answer : “ It is the process by which managers monitor the ongoing activities of an
- Name any two external environment appraisal tools
Answer :External environment appriasal techniques are generally accepted methods of inquiry to (a)assess the opportunities and threat an organization or entity has given the
- Mention any two factors affecting organizational design.
Answer :Although many things can affect the choice of an appropriate structure for an organization, the following five factors are the most common: size, life cycle, strategy,
- What were the two dimensions used under BCG matrix?
Answer :The BCG Matrix was developed by the Boston Consulting Group (BCG) and is used for the evaluation of the organization’s product portfolio in marketing and sales planning. It aims to evaluate each product, i.e. the goods and services of the business in two dimensions.
- What do you mean by turnaround strategy?
Answer :A turnaround is the financial recovery of a company that has been performing poorly for an extended time. To effect a turnaround, a company must acknowledge and
- Define core competence
Answer :Core competencies are the resources and/or strategic advantages of a business,
- Distinguish between joint venture and strategic alliance.
Answer :Joint ventures and strategic alliances allow companies with complementary skills to benefit from one another’s strengths. They are common in technology, manufacturing and
- What is SWOT Analysis?
Answer :SWOT analysis is a framework used to evaluate a company’s competitive position by identifying its strengths, weaknesses, opportunities and threats. Specifically, SWOT analysis
Note: Answer any four questions. Each question carries 5 marks (Word limits 500)
Q. 2. Discuss various steps involved in the process of strategic management.
Answer : Clarify Your Vision
The purpose of goal-setting is to clarify the vision for your business. This stage consists of identifying three key facets: First, define both short- and long-term objectives. Second, identify the process of how to accomplish your objective.
Q. 3. Explain various types of mergers along with examples.
Answer : 1. Horizontal mergers: It refers to two firms operating in same industry or producing ideal products combining together. For e.g., in the banking industry in India, acquisition of Times Bank by HDFC Bank, Bank of Madura by ICICI Bank, Nedungadi Bank by Punjab National Bank etc. in consumer electronics, acquisition of Electrolux’s Indian operations by Videocon International Ltd., in BPO sector, acquisition of Daksh by IBM, Spectramind by Wipro etc.
Q. 4. Describe the procedure of preparing vision and mission statement of an organization.
Q. 5. Discuss the types of generic strategies given by Michael Porter.
Answer :Which do you prefer when you fly: a cheap, no-frills airline, or a more expensive operator with fantastic service levels and maximum comfort? And would you ever consider a small company with just a few routes?
The choice is up to you, of course. But the point we’re making here is that when you come to book a flight, there are some very different options available. Why is this so? The answer is that each of these airlines has chosen a different way of achieving competitive advantage in a crowded
Q. 6. Explain the importance of strategic management in managing today’s organizations.
Answer :Strategic management is an essential component of businesses. It refers to the formulation and implementation of the goals and initiatives involved in the strategies, laid out by the stakeholders of an organisation. In simpler words, to ensure wise decision-making processes, it is important that strategies are in place to support the business functions and operations. Strategic management therefore entails evaluating business goals, the organisation’s vision and objectives as
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