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MARKET RESEARCH

Dec 2020

1. As a researcher, you need to study how many Kirana stores in Mumbai sell corn flakes of well-known US firm namely Kelloggs. Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. Also explain as to how will you proceed ahead with choosing the areas/localities in Mumbai to conduct your research alongwith timelines.

Answer:1

Introduction

The non-probability testing strategy uses non-randomized processes to draw the model, unlike probability looking at methodology. Strategy evaluating non-probability combines judgment by and large. Individuals are selected instead of randomization since they are certainly not challenging to get to. E.g.,

2. You are the Head of a Market Research Organisation. Your FMCG client Kraft Heinz has recently introduced “High Fibre,” a new type of biscuit that contains ingredients that are meant to be good for Heart patients. The FMCG company wants to understand how customers are reacting to their recently launched biscuit. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the FMCG client.

Answers:2

Introduction

Test markets give the ability, under appropriate circumstances, to gauge the demand for offers. Besides, they are useful in identifying and amending products reviewing and unique problems. For example, a test market found that P&G had at first overrated Pampers; Pampers became an efficient brand after P&G lowered the cost per diaper.

Concept and

3. You have been recently appointed as a “New Product Development” Head for Voltas Beko (Tata-Beko Alliance Company). You have been asked to develop 2 new innovative products namely Dishwasher & Air Purifier as part of their product portfolio.

a. Explain the process in detail to arrive at the creation of your 2 new products (5 Marks)

b. Is there a need to conduct Test Marketing? If Yes or No, please state your reasons to support your answer.

Answer: 3

Introduction

Critically, any point of view leads to our perception of how to effectively conduct consumer interaction fostering practices in which the organization actively persuades, engages, and quantifies customer engagement in promotional capabilities outside their monetary assistance. In this last

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