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Bachelor of Business Administration (BBA) in Retailing Ist Year
ASSIGNMENTS
2020-2021
School of Management Studies
Indira Gandhi National Open University
Maidan Garhi, New Delhi -110 068
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Tutor Marked Assignment (TMA)
First Year
ASSIGNMENTS: 2020 – 2021
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TUTOR MARKED ASSIGNMENT
| Course Code | : | BRL-001 |
| Course Title | : | Overview of Retailing |
| Assignment Code | : | BRL-001/TMA/2020-2021 |
| Coverage | : | All Blocks |
| Attempt all the questions | Maximum Marks: 100 | |
(A) Short Answer Type Questions
| 1. | Describe the factors influencing the growth of Retail in India. How | (6+4) |
| can you ensure success in Retailing ? Substantiate your answer with | ||
| examples. | ||
| 2. | Explain the dimensions which shapes relevant consumer attitudes for a | (10) |
| retail store. | ||
| 3. | Describe various Chain Stores available in India with suitable | (10) |
| examples. | ||
| 4. | Explain the factors which play significant role in the choice of the | (5+5) |
| store location. How can you evaluate the factors for the store location. | ||
| 5. | What do you mean by visual merchandising ? Discuss various | (10) |
| components of display. | ||
| 6. | How can you monitor performance of retail store ? Discuss with | (3+7) |
| examples. | ||
| 7. | Write notes on the following? | (10) |
| (i) Franchising | ||
| (ii) Non-ethical behavior in retail business | ||
| (B) Essay Type Questions | ||
| 8. | Explain various methods for setting retail prices with suitable | (15) |
| 9. | examples. | |
| Explain various provisions of legislation related to retail industry. | (15) |
TUTOR MARKED ASSIGNMENT
| Course Code | : | BRL-002 |
| Course Title | : | Retail Marketing and Communication |
| Assignment Code | : | BRL-002/TMA/2020-2021 |
| Coverage | : | All Blocks |
Maximum Marks: 100
| Attempt all the questions | ||
| (A) Short Answer Type Questions | ||
| 1. | What are the various factors affecting consumer/shopper decision | (10) |
| making process? | ||
| 2. | What are the steps in individual selling? How are they different from | (10) |
| the B2B selling? | ||
| 3. | Explain relationship selling with an example. | (10) |
| 4. | What is sales promotion? How does it help in product promotion? | (10) |
| 5. | What are different promotional methodologies for a store? | (10) |
| 6. | Discuss the various pricing strategies. | (10) |
| 7. | Discuss the popular sources of sales promotion used by retailers. | (10) |
| (B) Essay Type Questions | ||
| 8. | Explain the concept of Marketing? What are the various steps in | (15) |
| marketing process? Explain the core marketing concepts. | ||
| 9. | Define personal selling. What are the various Objectives of Personal | (15) |
| Selling? Explain the importance of personal selling from the view of | ||
| customers and manufacturers. |
TUTOR MARKED ASSIGNMENT
| Course Code | : | BRL-003 |
| Course Title | : | Retail Management Perspectives & |
| Communication | ||
| Assignment Code | : | BRL-003/TMA/2020-2021 |
| Coverage | : | All Blocks |
Maximum Marks: 100
| Attempt all the questions | ||
| (A) Short Answer Type Questions | ||
| 1. | What are the principles of scientific management? Describe briefly its | (5+5) |
| features. | ||
| 2. | What are the qualities of a good management plan? List the benefits of | (5+5) |
| retail planning process. | ||
| 3. | Discuss an ideal retail organization structure. How is a learning | (5+5) |
| organization for retail business built? | ||
| 4. | What is meant by decision making in a retail organization? Explain | (2+8) |
| different stages in decision making. | ||
| 5. | Describe various leadership traits. | (10) |
| 6. | Distinguish between | (5+5) |
- Bureaucratic control and Budgetary control
- Autocratic leadership style and Participative leadership style
| 7. Write short notes on the following | (5+5) |
- Types of communication flow
- Body language
| (B) Essay Type Questions | ||
| 8. | What is listening? Explain three basic steps in listening. How can one | (2+3+10) |
| become a good listener? | ||
| 9. | Discuss positive and negative impacts of technology enabled business | (10+5) |
| communication. What are the criteria for selection of communication | ||
| technology? |
TUTOR MARKED ASSIGNMENT
| Course Code | : | BRL-004 |
| Course Title | : | Customer Service Management |
| Assignment Code | : | BRL-004/TMA/2020-2021 |
| Coverage | : | All Blocks |
Maximum Marks: 100
| Attempt all the questions | ||
| (A) Short Answer Type Questions | ||
| 1. | What do you mean by customer service ? Discuss the impact of good and | (4+6) |
| bad customer service on the customers. Substantiate your answer with | ||
| suitable examples. | ||
| 2. | (i) Describe the importance of product knowledge. | (5+5) |
- How can you build product knowledge in a retail outlets.
| 3. | Explain the factors which influence service quality expectations of the | (10) |
| consumers relating to retail organization. | ||
| 4. | Explain the key areas of Customer Experience Management. | (10) |
| 5. | Describe the importance of customer loyalty with examples. | (10) |
| 6. | What do you mean by customer grievance? Discuss the reasons for | (3+7) |
| customer grievances. Substantiate your answer with examples. | ||
| 7. | Write notes on the following? | (5+5) |
- Employee training
- Types of customer personalities
- Essay Type Questions
| 8. | What do you mean by customer objections ? Explain various ways for | (3+12) |
| handling customer objections. | ||
| 9. | How can you understand the customers based on time, type, talk and tone ? | (7+8) |
| Explain the characteristics of customers based on the above criteria along | ||
| with the techniques to handle them. Dear students, get fully solved assignments by professionals Do send your query at : help.mbaassignments@gmail.com or call us at :08263069601 |