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| DRIVE | WINTER 2014 |
| PROGRAM | MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2) |
| SUBJECT CODE & NAME | MK0017- E-MARKETING |
| BK ID | B 1810 |
| CREDIT & MARKS | 4 Credits, 60 marks |
1Define E-Customers with some examples. Also explain the Online buying process.
2An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.
3Discuss the major legal and ethical issues in e-marketing.
4What is e-mall? Explain the various types of online stores in an e-mall.
5Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.
6Discuss the selling methods and sales promotion of E-marketing.
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