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National Institute of Business Management
Chennai – 020
EMBA/ MBA
Elective: Logistics & Supply Chain Management (Part – 1)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
- 1. Why depots are needed and what are its functions?Explain.
- 2.Explain why geographic region is important in logistics.
Answer: The growing flows of freight have been a fundamental component of contemporary changes in economic systems at the global, regional and local scales. These changes are not merely quantitative with more freight in circulation, but also structural and operational. Structural changes mainly involve manufacturing systems with their expanded geography of production, while operational changes mainly concern freight transportation with its geography of distribution, namely intermodal transport systems. As such, the fundamental question does not necessarily reside in the nature, origins and destinations of freight movements, but how this freight is moving. New modes of production are concomitant with new modes of distribution, which brings forward the realm of logistics; the science of physical distribution.
While many manufacturing corporations
- 3.Explain the application of place utility concept to rural markets.
- 4.Explain the strategy of Logistics.
Answer: Logistics is not confined to tactical decisions about transportation and warehousing. Longer-term decisions are needed to put in place the capabilities that ensure that logistics plays a full role in supporting a company’s products in the market place. As such capabilities increasingly involve partners in a supply chain, the implications of this ‘full role’ extend far beyond the boundaries of the company itself. Logistics strategy is the set of guiding principles, driving forces and ingrained attitudes that help to coordinate goals, plans and policies between partners across a given supply chain.
- 5.What are the aims of Logistics? Explain its importance.
Answer: There was a time when companies used to develop a product range, plan their distribution channels, schedule marketing campaigns and deliver the final packaged items to their retailers themselves; a simple supplier-managed end-to-end supply chain, requiring a little more from logistics service providers than movement of products from factory to distribution centre to retail outlet. Over time, the scope of customer needs
- 6. Explain how logistics is integrated within an organization.
Answer: Prior to the 1950s, functions now accepted as logistics were generally viewed as facilitating or support work. Organization responsibility for logistics was typically dispersed throughout the firm. Such fragmented responsibility often meant that aspects of logistical work were performed without coordination, often resulting in duplication and waste. Logistical information was typically fragmented, distorted or delayed, and lines of authority and responsibility for overall logistics was diffused throughout the organization. Managers, recognizing the need for total cost control, began to reorganize and combine logistics functions into a single managerial group. Structuring logistics as an integrated organization first appeared in the
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25 x 4=100 marks