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DRIVE – fall 2014
PROGRAM/SEMESTER- MBADS (SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4) PGDMMN (SEM 2)
SUBJECT CODE & NAME- MK0018– International Marketing
Q.NO.1 Discuss the different management orientations of a company. How does it affect international marketing?
(Management orientations-6, Effect on international marketing-4) 10 marks
ANS:
Management orientations
The form and substance of a company’s response to global business opportunities depend greatly on management’s assumptions or beliefs –both conscious and unconscious – about the nature of the world. The worldview of a company’s personnel can be described as ethnocentric, polycentric, regiocentric, and
Q.NO.2. Discuss how culture plays an important role in international marketing. Give some examples of advertisements which failed due to lack of cultural understanding. (Importance of culture in international marketing, Examples) 6, 4
ANS:
Importance of culture in international marketing
Culture is the way that we do things around here. Culture could relate to a country (national culture), a distinct section of the community (sub-culture), or an organization (corporate culture). It is widely accepted that you are not born with a culture, and that it is learned. So, culture includes all that we have learned in relation to values and norms, customs and traditions, beliefs and religions, rituals and artefacts (i.e. tangible
Q3. Explain different types of cost based pricing. (Types of cost based pricing, Explanation) 2, 8
Answer:
Cost oriented export pricing method
The cost oriented export pricing methods are based on costs incurred in the production of goods. Total cost includes fixed costs and variable costs.
Thus, export pricing may be based on full cost (fixed and variable) or only the variable cost. A reasonable profit will be added to the base cost to arrive at the export pricing. Thus, cost oriented export pricing method may be (i) full cost method and (ii) variable cost or marginal cost method.
Q4. Tobacco companies are targeting China as Chinese are heavy smokers. Which segmentation is this and what are the other international market segmentations? (Tobacco companies in china segmentation, other segmentation)
Answer:
Tobacco companies segmentation is Behavioural segmentation
Behavioural segmentation focuses on whether people buy and use a product, as well as how often and how much they use it. Consumers can be categorized in terms of usage rates – for example, heavy, medium, light, and nonuser. Consumers can also be segmented according to user status: potential users, nonusers, ex-users, regulars, first-timers, and users of competitors‟ products. Although bottled water may be considered a
Q.NO.5 Write short notes on:
- a) e Marketing
- b) Spot and forward rates
(a. meaning and benefits of e Marketing
- b) meaning and role of spot and forward rates) 5, 5
ANS:
- a) e Marketing
E marketing refers to the use of the Internet and digital media capabilities to help sell your products or services. These digital technologies are a valuable addition to traditional marketing approaches regardless of the size and type of your business. E-marketing is also referred to as Internet marketing (i-marketing), on
Q6. Discuss the role and activities of World Bank. (Role and activities of world bank) 2, 8
Answer:
Role: Thus far, the World Bank has had limited, but important involvement in aging issues with its client countries. This limited involvement reflects the fact that most of the Bank’s poorer clients have a relatively young population, so that the current lending program is focused mainly on the needs of the younger age groups, such as poor mothers and children. At the same time,
Dear students get fully solved SMU MBA Fall 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )