Dear students get fully solved SMU MBA Fall 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
DRIVE-Fall 2014
PROGRAM-MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDMMN (SEM 1)
SUBJECT CODE & NAME-
MK0012- Retail Marketing
BK ID-B1723
CREDIT & MARKS-4 Credits, 60 marks
Q1 Discuss the Retail pricing strategies.
(Explanation about pricing in retail, Retail Pricing Strategies)2,8
Answer.
Pricing
Pricing is one of the most important variables in retail decision-making. An integral part of the marketing mix, price is the one that most easily elicits a response from consumers. Setting the right price can influence the quantities of various products or services that consumers will buy, which, in turn, determines the total revenue and profit of the retailer.
Q2. Describe the Retail Buying Process in brief. (Definition of retailing, retail buying process) 2, 8
Answer:
Retail Buying Process
These basic psychological processes play an important role in understanding how consumers actually make their buying decisions. Marketers must understand every facet of consumer behaviour. Marketing scholars have developed a “stage model” of the buying-decision process.
Q3 Explain the Retail Merchandising Management (RMM) in brief.
(Definition of Retail Merchandising, Steps involved in RMM) 3,7
Answer.
Retail Merchandising
Retail merchandising refers to the process used to conduct retail sales. As part of the process, the merchandiser pays close attention to the different types of products offered for sale, how to present those
Q4 Define e-tailing. Explain the future of electronic retailing.
(Definition of e-tailing, Future of e-tailing)2,8
Answer.
E-tailing
Electronic retailing, also known as e-tailing, deals with selling products and services online via the Worldwide Web. Internet retailing or ‘e-tailing’, as it is usually referred to, covers retailing using a variety of different technologies or media. It may be broadly a combination of two elements. One is combining new technologies with elements of traditional stores and direct mail models and the second is using new technologies to replace elements of store or direct mail retail.
Q5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation.
(Explanation of pricing in Retail, Retail Pricing strategies)2,8
Answer.
Pricing in Retail
Price is a highly sensitive and visible part of retail marketing mix and has a bearing on the retailer’s overall profitability. Further, pricing itself is an essential part of marketing mix and has its own place in the strategic decision-making process. In subsequent sub-sections, you will learn the various pricing
Q6 Describe any three Rural retail strategies in brief.
(Definition of Rural retail, Any three Rural retail strategies)2,8
Answer.
Rural retail
Rural retailing is the fast growing aspect of retail since retailers can feel comfortable in finding suppliers and they also act as buyers. Retailing is th
Dear students get fully solved SMU MBA Fall 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )