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ASSIGNMENT
DRIVE
SUMMER 2014
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME
MK0013-Marketing Research
BK ID
B1711
CREDIT & MARKS
1Describe the components of research proposal.
Explanation
10
2There are certain advantages and drawbacks of secondary data. Elaborate.
Explanation of advantages of secondary data
Explanation of drawbacks of secondary data
5
5
10
3“The questionnaire format changes depending upon the amount of structure and disguise required during data collection”. Comment
Explanation of questionnaire format
Explanation of question composition
5
5
10
4Explain non comparative scales and its types
Explanation of the meaning
Explanation of types
5
5
10
5Explain the process of data preparation in detail.
Explanation
10
6Write short notes on:
a) Copy testing
b) Sales Analysis
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