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ASSIGNMENT
DRIVE
SUMMER 2014
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME
MK0011-Consumer Behaviour
BK ID
B1722
CREDIT & MARKS
4 Credits, 60 marks
1“Selecting the right segmentation variable is critical”. Explain with the help of an example each for three types of segmentation.
2Explain the concept of defense mechanism in detail.
3 Discuss Trait theory and its relevance in consumer behaviour.
4“A number of factors influence individuals that may distort their perceptions”. Is it true? Comment.
5 Explain the different components of learning.
6Write short notes on:
a) The Adoption Process
b) Post-Purchase Behaviour of a consumer
Dear students get fully solved assignments
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or
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