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ASSIGNMENT
| DRIVE | SPRING 2014 |
| PROGRAM | MBADS – (SEM 3/SEM 5) / MBAN2 / MBAFLEX – (SEM 3) /
PGDIB – (SEM 1) |
| SUBJECT CODE & NAME | IB0011– International Marketing |
| BK ID | B1199 |
| CREDITS | 4 |
| MARKS | 60 |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
1 Discuss the different management orientations of a company. How does it affect international marketing?
Answer : Marketing Concept
One of the five marketing management orientations is the marketing concept. The marketing concept is based on the belief that a company must create, deliver and market products more efficiently than the competition in order to turn a profit. To implement this concept, managers focus on researching the target market and customer’s needs along with marketing the product in an integrated manner.
2 Discuss how culture plays an important role in international marketing. Give some examples of advertisements which failed due to lack of cultural understanding.
Answer : How Culture Plays an Important Role in Global Marketing
When it comes to branding yourself to a domestic market, your ability to connect with your target audience is greatly enhanced by sharing a common language and culture with them. Conversely, branding to markets beyond your borders is another story and presents a unique set of linguistic and cultural challenges that must be addressed and overcome.
Lost in Translation
3 What do you mean by international marketing research? Why do marketers go for such research?
Answer : nternational Market Research is a particular discipline of Market Research, focusing on certain geographical areas.
International Market Research is concerned with consumer goods, but also with any resource or service within a value chain which will be commercially utilised or further processed – which is the area of industrial goods and B2B-Marketing.
International market research projects may have various objectives and purposes.
4 Nestle is marketing bottled water to Pakistan. Which segmentation it adopts there and what are the other international market segmentations?
Answer : INTERNATIONAL MARKET SEGMENTATION
Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. Because each segment is fairly homogeneous in their needs and attitudes, they are likely to respond similarly to a given marketing strategy. That is, they are likely to have similar feelings and ideas about a marketing mix comprised of a given product or service, sold at a given price,
5 Write short notes on:
a) e Marketing
Answer : E-marketing refers to the use of the Internet and digital media capabilities to help sell your products or services. These digital technologies are a valuable addition to traditional marketing approaches regardless of the size and type of your business. E-marketing is also referred to as Internet marketing (i-marketing), online marketing or web-marketing.
As with conventional marketing, e-marketing is creating a strategy that helps businesses deliver the right messages and product/services to the
b) Spot and forward rates
Answer : Spot Rates
In finance, a spot contract, spot transaction, or simply “spot,” is a contract of buying or selling a commodity, security, or currency for settlement (payment and delivery) on the spot date, which is normally two business days after the trade date. The settlement price (or rate) is called a “spot price” or “spot rate. ”
For bonds, spot rates are estimated via
6 Select a product of your choice for export and explain how you will do the pricing and costing of that product.
Answer : Before doing the pricing and costing of a product we need to know below things :
WHAT IS COSTING?
Costing is the way the entrepreneur calculates or works out how much each individual product (goods or service) costs to produce or sell.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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(Prefer mailing. Call in emergency )