MI0036- BUSINESS INTELLIGENCE & TOOLS

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ASSIGNMENT

 

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Q.1 How do you classify the different types of business Intelligence

 

Ans : Business intelligence is a set of theories, methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. BI can handle large amounts of information to help identify and develop new opportunities.

Some of the benefits of having a Business Intelligence system include the ability to access data in a common format from multiple sources and a way to measure goals and analyze cross-departmental data. There are two different types of Business Intelligence, each serves the main purpose of providing large quantities of information in an easy to view and

 

 

 

Q.2 a. Similarity measures determine the similarity between the two objects. What are the four methods to determine the similarity characteristic between the two objects?

 

Ans :   The four methods determine the similarity characteristic between the two objects are:-

 

1. Stimulus Generalization  :

 

A few years ago a chapter on similarity in a book about animal behavior would have been titled  “Stimulus Generalization,” and similarity would be defined by relative responding across stimuli in generalization and discrimination tasks.

 

2. Multidimensional Scaling  :

 

Multidimensional scaling is the measurement procedure

 

 

 

Q. 3 Define data mining and describe the architectural framework of data mining.

 

Ans : Data Mining :

 

Generally, data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information – information that can be used to increase revenue, cuts costs, or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles, categorize it, and summarize the relationships identified. Technically, data mining is the process of finding correlations or patterns among dozens of fields in large relational databases.

 

 

 

Q.4 Discuss the features of various types of business models with the help of examples.

 

Ans :

 

1.The Add-On model:

 

In this instance, the core offering is priced competitively but there are numerous extras that drive the final price up so the consumer is not getting the deal they initially assumed. Example:-If you have recently tried to buy an airline ticket or car insurance, you will have spotted that the number of extras you are offered can almost reach double figures!

 

2. The Advertising model:

 

 

 

Q.5 A non-profit organisation – a leader in promoting urban sustainability in India – has the permission to supervise and propose resourceful energy and source utilisation by corporate entities across India. The customer was using spreadsheets to confine various information with regards to unit consumption, charges, research, and analytics of Energy Usage. The Intensity for both Heating Degree Days & Cooling Degree Days, and it was suffering from the disadvantages of utilisation of multiple non-standard spreadsheets. The crucial challenge of the organisation was to develop excellence of data; time needed to gather & authenticate information, distribute graphs & analysis with cyclic time series, and carry out other ad hoc queries & difficult analysis.

Customer also wanted a BI solution that is easy to use, available from web, and needs negligible human resources to execute these periodic tasks. Elegant BI Business Intelligence solution deployed with customised ETL solution has offered web based, simple to use, and error-free analytic system to client, in short time span and small budget. Research coordinators at client side, now have complete picture of the energy usage patterns and trends in hours rather than days, and they spend more time doing other ad hoc research and data mining, rather than collecting, consolidating, and validating data from large number of spreadsheets received from member organisations every month. This initiative is helping customer sustain its management position for a better cause of supporting sustainable metropolitan communities in India.

a. What are the aspects of BI framework? Explain each of them in detail

b. What are the tools used in the above case study to meet the challenges of the organization and to maintain food quality as well?

 

a. Ans : Four aspects of BI framework:-

 

1. Determine information needs by business user, business analyst, and BI analyst / designer. The purpose of BI is to provide cross-organizational business analysis capabilities to all business users in the organization. Demand for information comes from various business users located within different functional departments. BI analyst / designer gather and specify the information needs coming from business users

 

 

 

(b)  Ans : Tools used in the above case study to meet the challenges of the organization :

 

The most common tools used for meeting the challenges of the organization and as well as for maintaining the food quality are given below. They are listed in the following order: Increasing cost, increasing functionality, increasing business intelligence complexity, and decreasing number of total users.

 

1. Excel :

 

Take a guess what’s the most common business intelligence tool? You might be surprised to find out it’s Microsoft Excel. There are several reasons for this:

1. It’s relatively cheap.

 

 

 

Q.6 ABC is an online educational organization which offers number of programmes. Throughout the world. It has its franchise all over the world. It has to maintain huge data about all the all the programmes that are currently running and also that are withdrawn but still running for old students. How should it plan to implement the business intelligence solutions? What are the limitations of Business Intelligence?

 

Ans :  Building a BI solution:

 

The term Business Intelligence (BI) represents the tools and systems that play a key role in the strategic planning process of the corporation. These systems allow a company to gather, store, access and analyze corporate data to aid in decision-making. Generally these systems will illustrate business intelligence in the areas of customer profiling, customer support, market research, market segmentation, product profitability, statistical analysis,

 

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