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Strategic Management
SBS MBA / MSc
Assignment – Al Ain 2020
GENERAL INSTRUCTIONS
● If assignment is not submitted on date, will follow with penalty of 10% deduction of marks for every day.
● Similarity between students work is strictly not accepted, any student found with similar work will be graded Zero and fail for the course. However, Plagiarism is an academic offence and will not be tolerated under SBS
● Any re evaluation request should come in one week of grade release. Any late request will not be obliged. (Form and other details shall be shared based on request)
● Assignment once submitted to exam board is final for marking. Total 90 marks. 10 Marks for Class Participation.
Preamble
This assignment should be based on your current employer/business or a business with which you have had some recent exposure and with which you are familiar.
Presenting your findings
Your report should be presented in a management report format which includes an:
Executive summary (make it brief, no more than 2 pages),
Also Introduce the business entity in consideration, its history, milestones it has achieved in past, market share, industry it operates, industry analysis etc.
Your report should incorporate the following steps:
1. Identify the firm’s existing vision, and mission statement. Develop vision and mission statements for the organization, what you think it should be as, per knowledge developed in your study.
2. (a) Do PESTEL analysis of business.
(b) Do SWOT analysis
3. Construct a Competitive Profile Matrix (CPM).
4. Construct an External Factor Evaluation (EFE) Matrix
5. Construct an Internal Factor Evaluation (IFE) Matrix.
6. Recommend long-term objectives for your company.
7. What strategies would you be recommending to achieve your long term organizational objectives as you have stated in previous question. You may use StrengthsWeaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, InternalExternal (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM) to substantiate your strategy choice. {Use as many as necessary, need not be all. Like, you may not need QSPM, unless you need to choose out of alternative strategies.}
8. What Management, Marketing, Finance/Accounting, R&D and CIS issue, if any you foresee. Your recommendations to address them.
9. Recommend procedures you’ll have in place for strategy review, evaluation and control specific to your business entity.
Type of organization
If your organisation is part of a larger international organization, you may consider only your country’s division. Avoid considering individual departments or sections of an organisation as this will constrain you to deal with functional-level strategy only. If your organisation is a government department, proceed with an analysis of that division, providing, it is a budgetary center. Dealing with a subdivision will constrain you to deal with functional-level strategy only. If your organisation is an independent, not-for-profit entity, proceed according to the advice above.
Make sure the conclusion is not just a summary of your recommendations. Emphasize the key recommendations in your conclusion and consider how they might be actioned.