Research Methodology – NMIMS Solved assignments 2024 Latest

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Research Methodology

 Internal Assignment Applicable for June 2024 Examination

 Assignment Marks: 30

  1. One of the newly opened Gym in your area trying to understand what type of exercise is preferred by people these Days, how often they do their exercise and do they really enjoy it or they do just for the sake of doing. Which research design is most suitable for this situation? Write research proposal for this situation. (10 Marks)

Answer:  Research Proposal: Understanding Exercise Preferences and Habits in the Local Community

  1. Introduction: Physical fitness and exercise play a crucial role in promoting overall health and well-being. As a newly opened gym in the area, it is essential to understand the exercise preferences, frequency, and enjoyment levels of the local community. This research aims to explore the types of exercises preferred by people, their frequency of exercise, and whether they engage in exercise out of enjoyment or obligation.
  2. Research Objective: The primary objective of this research is to gain insights into the exercise preferences and habits of the local community, specifically focusing on the following aspects:
  9. Top of Form

 

 

 

  1. You are a HR manager in one of the major IT company. Design an experimental study to look into the factors that affect employee churn in the IT firm, with an emphasis on HR initiatives to lower attrition. Develop a design of experiment of this study keeping independent, dependent and extraneous variables into consideration. How you will apply control in this experimental research. Explain the variables and steps. (10 Marks)

Answer:  Experimental Study Design: Factors Affecting Employee Churn and HR Initiatives to Lower Attrition in an IT Firm

  1. Introduction: Employee churn, or turnover, is a significant concern for IT firms due to its impact on productivity, morale, and overall organizational performance. This experimental study aims to investigate the factors that affect employee churn in an IT firm, with a focus on HR initiatives to lower attrition rates.
  2. Research Objective: The primary objective of this study is to identify the factors influencing employee churn in the IT firm and evaluate the effectiveness of HR initiatives in reducing attrition rates. The study will focus on the following aspects:
    • Independent Variables: HR initiatives (e.g., training programs, career development opportunities, work-life balance policies).
    • Dependent Variable: Employee churn rate (measured as the percentage of employees leaving the organization within a specified period).
    • Extraneous Variables: Employee demographics (age, gender, tenure), job role, organizational culture, economic conditions, industry trends.
  3. Experimental Design: a. Independent Variables:
    • HR Training Programs:

 

 

 

 

  1. During pandemic Zepto has emerged as a major Quick commerce market in Mumbai; however; after the entry of Swiggy’s Instamart and Zomato’s Blinkit the market has become highly competitive. The market has been changing with respect to consumer preferences, market trends and consumer choices for apps.
  2. Classify and distinguish the specific purposes for which Zepto may be able to use research effectively. Write down the problem statement and operational definition of this research. (5 Marks)

Answer:  Classifying Specific Purposes for Research Use by Zepto:

  1. Understanding Consumer Preferences: Zepto can conduct research to gain insights into consumer preferences regarding product assortment, delivery options, pricing, and overall shopping experience.
  2. Market Trends Analysis: Research can help Zepto identify emerging trends in the quick commerce market, such as shifts in consumer behavior, preferences for specific product categories, and adoption of new technologies.
  3. Competitive Analysis: Zepto can use research to assess the strategies and offerings of competitors like Swiggy’s Instamart and Zomato’s Blinkit, understand their strengths and weaknesses, and identify
  9. Top of Form

 

 

  1. Develop a questionnaire to study consumer preference for most preferred q-commerce app. (5 Marks)

Answer:  Consumer Preference Survey: Quick Commerce (Q-Commerce) Apps

Dear Participant,

Thank you for participating in this survey. Your feedback is valuable in understanding consumer preferences for quick commerce apps. Please answer the following questions honestly and to the best of your ability.

Demographic Information:

  1. Age:
    • Under 18
    • 18-24
    • 25-34

 

 

 

 

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