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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for September 2020 Examination
Assignment Marks: 30
Instructions:
- All Questions carry equal marks.
- All Questions are compulsory
- All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
- All answers to be written individually. Discussion and group work is not advisable.
- Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
- Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.
- Students should follow the following parameter for answering the assignment questions.
| For Theoretical Answer | For Numerical Answer | |||
| Assessment Parameter | Weightage | Assessment Parameter | Weightage | |
| Introduction | 20% | Understanding and usage of the formula | 20% | |
| Concepts and Application related to the question | 60% | Procedure / Steps | 50% | |
| Conclusion | 20% | Correct Answer & Interpretation | 30% |
Case:
M/s Toys & Joys is a retail store chain selling different types of toys for kids less than 13 years of age. They have 100 stores across major cities in India. They sell the largest variety of toys at a discounted price this is because the company enjoys economies of scale on their purchase. The company is very well focused on quality products at low prices. All the retail stores are placed in busy markets and generate huge footfalls because of their strategic location and low-cost pricing. The salesmen are dressed formally but their faces are coloured like a clown and everyone wears a cone cap on their head. The customer enjoys shopping inside their store because the environment is very lively and happening for the kids. The kids have a play area so that the parents can do shopping carefree. The store has a large number of loyal customers. M/s Toys and Joys don’t have any marketing team neither do they have any social media presence. The company wants to expand its operations and increase the no of stores to 500 in the next three years’ time. The company wants to do things more systematically with a proper marketing team. They hire you as a Marketing head to handle their marketing activities.
Ques.1. The management has asked you to explain various types of segmentation for M/s Toys and Joys.
Answer : Introduction
Numerous business repayments put away their cash and time to an enormous degree, to arrive at their objective clients effectively. Nonetheless, the vast majority of them neglect to accomplish before their objective client regardless of offering quality items and administrations. The fundamental purpose for their inability to arrive at the objective client is their absence of information over the market division. The market division is an activity that characterizes the objective market into littler gatherings to encourage the organization to zero in additional on each gathering. The organization will have the option to create more one of a
Ques.2. You came up with a new idea of manufacturing and selling stationery products in the store. The management has appreciated your idea and has asked to explain various steps that will be involved in the development of new products.
Answer : Introduction
The administration body of the organization should well value the novel thought of assembling any items as it can give an upper hand to the organization. The item fabricating measure is significant for the organization as it will assist the organization with broadening its item goes and draws in more client to its items. The primary point of item producing is to create, keep up, and increase the piece of the overall industry of the organization by fulfilling the necessities and needs of the client comprehensively. There are numerous means engaged with the cycle of the assembling of new items, for example, thought age, thought
Ques. 3. a. Explain various promotion mix techniques that you will use to promote M/s Toys and Joys.
Answer: Introduction
The advancement blend is the mixture of explicit apparatuses, strategies, and channels utilized by organizations to offer the items to the client. The advancement blend is a noteworthy method to feature the results of any organization before an immense client base. The advancement blend causes the organization to expand the deals and hang out in the serious commercial center. There is the massive significance of the showcasing blend in boosting the advancement cycle of any organization. The five basic components of the limited time blend
Ques.3. b. By what method will you advance the brand M/s Toys and Joys on the web?
Presentation
The advancement of items, among the expansive base of clients in the serious market, has become simpler these days for the organizations because of the coming of the web. The web assumes a critical part in advancing the items and advocate the items among the clients. Each business house needs to bring its image mindfulness up in the advanced advertising stages to get their item sold at an early period. There are numerous courses through which the brand and its items’ range can be advanced on the web. At this period, advancing the brand and items over online stages can be a successful route for the organization to increase its deals.
Dear students, get fully solved assignments by professionals
Do send your query at :
or call us at :08263069601