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Master of Business Administration- MBA Semester 2
MB0046 –Marketing Management – 4 Credits
(Book ID: B 1629)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. Explain the stages in the new product development process. 10 marks (350-400 words)
Answer : The new product development process has the potential to be haphazard because of the inherent uncertainty in the process, as well as the myriad methods available for product development. Setting up an organizing framework to identify the stages in the process, and the methods applicable to each stage, should help in bringing order to the process.
This is a straightforward way of looking at the
Q2. Explain the steps in Marketing Research Process . 10 marks(350-400 words)
Answer : The Market Research Process
Step 1. Define the Objective & Your “Problem”
Perhaps the most important step in
Q3. Write a short notes on :
A. Marketing Plan
Answer : A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
Marketing planning aims and objectives
B. Marketing Planning process 5+5 = 10 marks(200-250 words each)Answer : Typical to most marketing planning are a series of stages that are usually followed in the sequence outlined below. Of course each organisation will adapt their marketing planning to suit their own unique set of circumstances so the following should be seen as a guideline only.
Mission Statement
Q4. Describe the international market entry strategies in brief. 10 marks(350-400 words)
Answer : Market entry strategies
There are numerous market entry strategies that a business can adopt when setting up offshore. Each has differing levels of risk, legal obligation, advantages and disadvantages. Following is an overview of factors that should be
Q5. Discuss the various Price adjustment options adopted by the companies 10 marks(350-400 words)
Answer : Some stores will refund the difference if an item’s price drops after you buy it.
Amazon
Q6. Define Personal selling and also explain the personal selling process. 10 marks(350-400 words)
Answer : Personal Selling consists of the following steps.
1.Pre-sale preparation: The first step in personal selling is the selection, training and motivation of salespersons. The salespersons must be fully familiar with the product, the firm, the market and the selling techniques. They should be well-informed about the competitor’s products and the degree of competition. They should also be
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