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JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
DMM/MBAM-2 YEAR
Paper Code: MBAM/DMM-204
Paper Title: Management of Marketing, Communication & Advertisement
Q 1. Answer all the questions:
(i..) Briefly explain the various elements of communication model.
Answer: A model can be defined as a visual presentation that identifies, classifies and describes various parts of a process. In the communication process, sender, message, media and receiver are associated. Communication process starts with the transmission of message by communicator and end with receiver’s feedback. When this communication process is represented through a line or picture, it is called communication model. In other
(ii) How does information flows within organization?
Answer: Information flow
Downward communication is when communication flows from atop office to the subordinate, like that of supervisor to employee. Upward communication is generally feedback that is provided to upper office. This form of communication is not free
(iii) What are the different barriers to communication?
Answer: Even after taking care of every other detail some misunderstandings arise. So, to eliminate these misunderstandings, we have to understand the most common barriers to effective communication. Let us see what these
(iv) Write a brief note on IMC.
Answer: IMC: Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications,
.
(v) What are the functions performed by Advertising?
Answer: It performs the following functions:
- Promotion of Sales: Advertising promotes the sale of goods and services by informing and persuading the people to
Q. 2. Discuss the importance of targeting in advertising planning.
Answer: Many small business owners are spending more and more to try to get their marketing messages across – only to realize that their pitches are very similar to those generated by other business owners who are trying to do the same thing. Today, with the help of the Internet, targeting prospects and gauging results has become very
Q. 3. .Explain the various types of pre-testing methods for checking the effectiveness of advertising campaign.
Answer: Pre-Testing follows the universal law “Prevention is better than cure”. Advertising can be pretested at several points in the creative development process. Pre-Testing helps the advertiser to make a final go or no go decision about finished or nearly finished advertisement. Pre-Testing method refer to testing the potentiality of a
Q. 4.. What are the various functions performed by advertising agencies.
Answer: The various functions are:
1- Attracting clients: Advertising agency needs clients (advertisers). Without them, it cannot survive.
2- Account Management: Within an advertising agency the account manager or account executive is tasked with handling all major decisions related to a specific client. The account manager works closely with the client to develop an
JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 2
DMM/MBAM-2 YEAR
Paper Code: MBAM/DMM-204
Paper Title: Management of Marketing, Communication & Advertisement
Q. 1. Answer all the questions:
(i.) How does adverting compliments sales promotion?
Answer: Definition of ‘Advertising’: Advertising is a means of communication with the users of any product or service. Rather, advertisements are also the messages paid for by those who send them and are intended to inform or inf
(ii) What is marketing research?
Answer: Marketing research: Market research is defined as the process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers. This method allows
(iii) What are the factors to be considered in determining of advertising budget?
Answer: Advertising Budget is the amount of money which can be or has to be spent on advertising of the product to promote it, reach the target consumers and make the sales chart go on the upper side and give reasonable profits to
(iv) What are the function performed by Interactive agency?
Answer: While the definition of “interactive” is debatable given the rapid advancements in Web marketing over the last five years, agencies that pride themselves on delivering potent digital marketing solutions have had to
(v) What is the role of ASCI?
Answer: ASCI: The Advertising Standards Council of India (ASCI), established in 1985, is committed to the cause of Self-Regulation in Advertising and ensuring the protection of the interests of consumers. The ASCI was
Q. 2..Explain the stages of media-mix planning.
Answer: A media mix is the combination of communication channels your business can use to meet its marketing objectives. Typically, these include newspapers, radio, television, billboards, websites, email, direct mail, the Internet and social media,
Q. 3..How does product advertising differs from service advertising?
Answer: Definition of Product Advertising: The entire process, right from the market analysis, to delivering product to the customer and receiving feedback, is called product marketing. The process is aimed at finding out the right market for its product and its placement in such a way that it gets good customer response. It entails promotion and sale of a product to its target audience, i.e. prospective and existing buyers.
Q. 4..What are the benefits of hiring Full service advertising agency as compared to establishing In-house advertising department?
Answer: Full service advertising:
Full-service marketing offers everything your business requires for marketing, promotions, and advertising under one umbrella. An agency consists of a group of skilled individuals specialized in different areas of marketing. The agency offers comprehensive strategies and solutions custom-fit to your business from start to finish.
Dear students, get latest JNU MBA Solved assignments by professionals.
Mail us at: help.mbaassignments@gmail.com
Call us at: 08263069601