NMIMS – Business Communication

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Business Communication

Questions:

1. The 3 elements of written communication are valid words, sentences, and paragraphs. Explain the concepts of:

  1. Denotative and Connotative words with examples

Introduction

The term denotation and connotation are the main methods of portraying the meaning of specific words. These two terms appear confusing before many English learners. However, it is not such confusing as it could be thought. The denotation refers to the word that is found in the dictionary. On the other hand, the connotation is popularly used to express the meaning of the word indirectly.

Concepts and Application

2. Thefashionlabel.com is an online apparel store. You are the Online Customer Service Manager. A disgruntled customer has written a rude email complaining that the silk blouse she purchased a month ago has torn and shrunk, after just machine-washing it once. Your website clearly mentions that delicate materials like silk can only be hand-washed. She is asking for a replacement or a complete refund of Rs. 2000. How would you respond to this complaint? Draft an email(10 Marks)

Introduction

The complaint of the Customer is something that an organization is not habituated to listen to. It is seen that every organization has experienced the Customer’s complaint any period over running the business. The charge of the Customer doesn’t appear well before the organization as the Customer may have raised the wrong allegations against the organization. On the other hand, the organization has the responsibility to check customers’ complaints with a somber note. As per the data, 9 out of 10

3. Digital communication technologies are changing the face of business communication. Explain:

  1. Engaging content for Social Media (5 Marks)    

Introduction

At the age of digitization, it is known to everybody that social media play a crucial role in bridging the gap between the brand and its customers. ContentMany corporations largely use the content marketing for marketing their products and services over multiple social media platforms. The main aim of creating engaging content is to make customers feel passionate about their favorite

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