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Name :
Marks : 80
Course : Graduate Programme in Management Studies (GMS)
Subject : Marketing Management
Answer the following question.
Q1. What are Current trends in packaging? (10 marks)
Answer: 2020 PACKAGING INDUSTRY TRENDS
On a global scale, the packaging industry is an enormous economic generator. Statistics from the well-recognized Smithers Pira organization indicate demand for the world packaging industry will reach $1.05 trillion by 2024. Consumer trends and industry trends for packaging drive this gigantic growth rate. To understand this phenomenon and appreciate where it’s heading, it’s necessary to examine the top packaging industry trends for 2020.
Q2. Explain Wholesaler.(10 marks)
Answer: The term ‘wholesaler’ applies only to a merchant middleman engaged in selling the goods in bulk quantities. Wholesaling includes all marketing transactions in which purchases are intended for resale or are used in marketing other products. Thus, we can say that a wholesaler is a person who buys goods from the producer in bulk quantities and forwards them in small quantities to retailers. So, a true wholesaler, as S.E. Thomas observes, “is himself neither a manufacturer nor a retailer, but acts as a link between the two”.
Q3.R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian market. As a marketing manager which steps would you like to take while launching this product? How will you conduct the test marketing for this product. Make necessary Assumptions and justify your answer. (10marks)
Answer :
Q4. Present a scheme of your choice of the distribution channels for a low-price, ‘low – tech’ domestic consumption product. Margins could be small but sales quantum will be huge .justify each channel option. (10 marks)
Answer : The main function of a distribution channel is to provide a link between production and consumption. A distribution channel can be very simple, with just two layers (producer and consumer). A distribution channel can also be very complicated, with several levels.
Each layer of marketing intermediaries that performs some work in bringing the product to its final buyer is a “channel level”. The figure below
Q5. What is Branding? (10 marks)
Answer : Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that
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Q6. Explain Personal selling. (10 marks)
Answer: Personal selling is a different form of promotion, involving two way face-to-face communications between the salesmen and the prospect. The result of such interaction depends upon how deep each has gone into one another and reached the height of the common understanding. Basically the essence of personal selling is the interpretation of products and services benefits and features to the buyer and persuading the buyer to buy these products and services.
Features of Personal Selling:
Q7. What are new trends in Packaging? (10 marks)
Answer: Consumers are creatures of sensation. Packaging design is all about engaging their sense of touch and sight to influence buying habits. They’re also becoming increasingly sophisticated and discerning buyers. As a result, the trend in packaging design is toward meeting their demands for better designed and environmentally responsible products. Fortunately our creativity, combined with today’s technology, allows us to blend new materials and processes that push the design envelope while influencing consumer behaviour.
Q8. Define pricing Describe various factors influencing the pricing decisions. (10 marks)
Answer: Having a pricing objective isn’t enough. A firm also has to look at a myriad of other factors before setting its prices. Those factors include the offering’s costs, the demand, the customers whose needs it is designed to meet, the external environment—such as the competition, the economy, and government regulations—and other aspects of the marketing mix, such as the nature of the offering, the current stage of its product life cycle, and its promotion and distribution. If a company plans to sell its products or services in international markets, research on the factors for each market must be analyzed before setting prices. Organizations must understand buyers, competitors, the economic conditions, and political regulations in other markets before they can compete successfully. Next we look at each of the factors and what they entail.
Customers: How will buyers respond? Three
Dear students, get assignments and Case studies get solved by professionals
Do send your query at :
or call us at :08263069601