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School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for September 2020 Examination
Assignment Marks: 30
Instructions:
- All Questions carry equal marks.
- All Questions are compulsory
- All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
- All answers to be written individually. Discussion and group work is not advisable.
- Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
- Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.
- Students should follow the following parameter for answering the assignment questions.
| For Theoretical Answer | For Numerical Answer | |||
| Assessment Parameter | Weightage | Assessment Parameter | Weightage | |
| Introduction | 20% | Understanding and usage of the formula | 20% | |
| Concepts and Application related to the question | 60% | Procedure / Steps | 50% | |
| Conclusion | 20% | Correct Answer & Interpretation | 30% |
Ques.1. South Korean automotive major Kia motors are exploring the possibility of shifting its automotive plant from Andhra Pradesh to Tamil Nadu, India. Assuming that this shift does indeed happen to Sriperumbudur near Chennai, perform a Stakeholder analysis comprising of 3 steps & outline all the processes that you shall follow as a consultant to Kia Motors to satisfy the needs of all stakeholders. (10 Marks)
Answer: Introduction
The internal people and team who are involved in the organizational project are called the stakeholder. The stakeholder analysis refers to the identification of the people who will be grouped as per their level of involvement, influence, and interest in the project. The stakeholder analysis is quite useful and beneficial for the company as it enables the management body of the company to
Ques.2. Monnalisa is one of the leading Italian single brand company of children’s clothes that wishes to enter India’s retail market. Conduct a PESTLE analysis for Monnalisa in India & suggest whether Monnalisa should enter India or otherwise. (10 Marks)
Answer: Introduction
India is considered the most significant contributor in the kid’s apparel sector across the world. India is the country which boasts of producing unique apparel products for the past two thousand years. As per the latest report, India has achieved a value of $14.9 billion in the kids’ apparel sector. Therefore, the kids’ apparel sector in India has been steady and performing well for years. However, it
Ques.3. You are the Chairman of Mush Mushi Motors in Japan. Your Indian subsidiary Mush Mushi India has managed to gain only under 2% of the market share so far & Competitor brands such as Maruti & Hyundai account for 45% & 15% of the market shares respectively.
a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? (5 Marks)
Answer : Introduction
The turnaround strategy is a part of retrenchment strategy followed by the corporation when the management body of the corporation thinks that decision made by them earlier was wrong and such decision needs to be corrected before the further damages occur to the company. There are turn around strategies through which, the Mush Mushi India will be able to tide over the profitability
b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons. (5 Marks)
Answer : Introduction
The organization broadly uses the Combination Strategy intending to expand its boundary by retaining its position in the market. The grand strategies, such as stability, expansion, and reduction, are unitedly used and implemented by the organization to improve their performance. As far as the present case study is concerned, it will be better for the Mush Mishi India to adopt the Combination
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