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MK0017 – e-Marketing – 4 Credits(Book ID: B 1330)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q.N0 1-5- 10Marks (350-400words) except Q.NO- 3&6
Q1.What is an e-marketing plan? Mention the steps to develop it.
Answer : Online and brick-and-mortar businesses require Internet marketing strategies. A comprehensive Internet marketing strategy can launch or increase sales substantially for a business. Internet marketing requires a knowledge of social media, search engine optimization (SEO), blogs, email lists, affiliate marketing and more.
1) Develop your brand name and image before communicating with your market.
In today’s marketing world, a brand name
Q2.Describe E-mail marketing features, its merits and demerits.
Answer : E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
- sending e-mails
- Q3.Write a short note on:
A. six criteria’s of perceived quality of Gronroos.
Answer : Grönroos’ Perceived Service Quality model
In Grönroos’ Perceived Service Quality model, expectations are a function of market communications, image, word of mouth, and consumer needs and learning, whereas experience is a product of a technical and
B. e-Marketing for Business to Consumer (B2B) Markets 5 +5 = 10 marks(200-250 words each)
Answer : Let us first understand the meaning of Business.
Any organization or firm actively involved in the transaction of goods and services to the consumers/end users is known as business.
As the name suggests “Business to Business Marketing” (B2B Marketing) refers to the exchange of either goods or services or both between two businesses (organization/firm). “Business to business marketing” also known as industrial marketing involves the sale of goods and services by one organization to the other
Q4.Determine the 4p’s in e-Marketing mix.
Answer : Traditionally the marketing mix is co-ordinate so efficient product, price, promotion and place strategies are developed for products purchased over the counter. The internet is changing the way we sell our products and services. That’s a fact. Consumers now use the internet to research and purchase products/services online. Organization now needs online strategies to attract and retain customers. The e-marketing
Q5.Mention the different techniques used while evaluating the performance of e-marketing activities.
Answer : Evaluating Marketing Performance
Organizations use various methods to evaluate marketing key performance indicators (KPIs) or metrics. Marketing Performance Measurement, Marketing Performance Management, Marketing Return on Investment (ROI), Return on Marketing Investment (ROMI), and Accountable Marketing are all metrics that companies use to connect marketing performance to the financial performance of the organization. (Figure 1)
In order for marketing KPIs to be integrated within the business and management of the enterprise, and ensure consistency and
Q6.Write a short note on:
A. e-functional models
Answer : The functional model is a pictorial representation of an organization’s function within its scope. It can also be called as an activity model or a process model. Depending on the activities of e-marketing, the following are the different e-functional models.
A function model or functional model in systems engineering and software engineering is a structured representation
B. Principles of e-Marketing 5 +5 = 10 marks(200-250 words each)
Answer : Email marketing is one of the most powerful methods that you can use whenever you are planning to be successful with Internet marketing. Aside from the fact that you will be able to build rapport without having a lot of problems, email marketing will also give you the chance to deliver the information that you want your customers to understand. You can also use email marketing to promote your new services and promotions to gain better exposure, resulting to better revenue in your business.
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