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Master of Business Administration- MBA Semester 4
MK0017 – e-Marketing – 4 Credits
(Book ID: B 1330)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. What is an e-marketing plan? Mention the steps to develop it. 10 marks (350-400 words)
Answer : E-marketing objectives define what you want to achieve through your e-marketing campaign. They set the reasons why your business wants to go online and allow you to estimate and monitor the progress of your online marketing activities. They also provide an incentive to focus on critical areas and formulate strategies to help achieve
Q2. Describe E-mail marketing features, its merits and demerits. 10 marks
Answer : Features :
- High Delivery Rate & Security
- Integration with Other Applications
- Easy-to-Use Email Editing Module
- Mailing
Q3. Write a short note on:
a. Age-Marketing for Business to Business (B2B) Markets
Answer : Unlike B2C marketing where businesses focus marketing efforts on direct consumers, B2B marketing focuses their marketing efforts on other businesses. With the end goal of selling services or products with businesses as opposed to individual consumers, B2B Internet Marketing has become a major focus for all online marketers.
B. e-Marketing for Business to Consumer (B2C) Markets 5 +5 = 10 marks (200-250 words each)
Answer : This past summer a certain amount of optimism began to reemerge, with talk of “green shoots” and even a potential recovery as the stock market rebounded by 30% from its low in March. That optimism may be misplaced, however. Look at the graph below, which tracks the ratio of U.S. consumers’ debt to their disposable income. While a little off its high point, the number now stands at around 130%. In other
Q4. Determine the 4p’s in e-Marketing mix. 10 marks
Answer : Traditionally the marketing mix is co-ordinate so efficient product, price, promotion and place strategies are developed for products purchased over the counter. The internet is changing the way we sell our products and services. That’s a fact. Consumers now use the internet to research and purchase products/
Q5. Mention the different techniques used while evaluating the performance of e-marketing activities. 10 marks (350-400 words)
Answer : Evaluating Marketing Performance
Organizations use various methods to evaluate marketing key performance indicators (KPIs) or metrics. Marketing Performance Measurement, Marketing Performance Management, Marketing Return on Investment (ROI), Return on Marketing Investment (ROMI), and Accountable Marketing are all metrics that
Q6. Write a short note on:
- A. e-functional models
Answer : The functional model is a pictorial representation of an organization’s function within its scope. It can also be called as an activity model or a process model. Depending on the activities of e-marketing, the following are the different e-functional models.
A function model or functional model in systems engineering and software engineering is a structured
- B. Principles of e-Marketing
Answer : Email marketing is one of the most powerful methods that you can use whenever you are planning to be successful with Internet marketing. Aside from the fact that you will be able to build rapport without having a lot of problems, email marketing will also give you the chance to deliver the information that you
Dear students get fully solved assignments
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